During its meeting held in Twin Falls last week, the Idaho Travel Council (ITC) granted $6,141,270 in tourism marketing funding to non-profit organizations through the Idaho Regional Travel and Convention Grant Program.

Eligible award recipients include non-profit local and regional tourism development organizations such as chambers of commerce and convention and visitors bureaus. The organizations use their awarded grant dollars to promote cities, towns and regions of the state as travel destinations. Program elements are varied, but often include print and digital advertising, videography, brochures, attendance at travel shows, public relations, direct mail, industry research, and the creation of websites.


“Travel and tourism continue to have a positive impact on Idaho’s economy,” said Idaho Commerce Director Tom Kealey. “This growth benefits businesses and communities of all sizes, and we are proud of our statewide marketing efforts and the grant program for keeping Idaho top of mind and influencing travel to our many incredible destinations.”

This year’s grant award recipients are:


 Amount Awarded


Coeur d'Alene Convention & Visitors Bureau

$                   715,000

Greater Sandpoint Chamber of Commerce

$                   205,000

North Idaho Tourism Alliance (NITA)

$                   108,000

Post Falls Chamber of Commerce

$                     75,500


Hells Canyon VB dba Visit Lewis Clark Valley

$                     99,000

Moscow Chamber of Commerce

$                     99,638

North Central Idaho Travel Assoc (NCITA)

$                     94,068


Boise Metro Chamber of Commerce DBA Boise CVB

$                1,144,258

Cascade Chamber of Commerce

$                     79,000

McCall Area Chamber of Commerce

$                   329,735

Nampa Chamber of Commerce

$                     90,000

Southwest Idaho Travel Assoc (SWITA)

$                   570,458


Southern Idaho Tourism (SIT)

$                   389,790


Bear Lake Convention & Visitors Bureau (CVB)

$                     47,000

Southeast Idaho High Country Tourism

$                   137,174

Pocatello Convention & Visitors Bureau (CVB)

$                   170,800


Idaho Falls Chamber of Commerce

$                   290,000

Teton Regional Economic Coalition

$                   157,000

Yellowstone Teton Territory (YTT)

$                   461,844


Hailey Chamber of Commerce

$                     85,250

Lemhi County Economic Development Assoc

$                     26,500

Stanley-Sawtooth Chamber of Commerce

$                     79,000

Sun Valley Marketing Alliance Inc

$                   405,526

Challis Chamber

$                       6,910


Idaho Lodging & Restaurant Assoc (ILRA)

$                     30,700

Idaho Outfitters & Guides Assoc (IOGA)

$                     93,000

Idaho RV Campgrounds Assoc (IRVCA)

$                     86,919

Idaho Ski Areas Assoc (ISAA)

$                     64,200


$                6,141,270

Tourism is a nearly $4 billion industry in Idaho. Idaho Commerce – Tourism Development activities are funded by a 2% tax paid by travelers, and collected by the state's hotel, motel, vacation rental and private campground owners. 45% of the funds collected are used for statewide programs targeted to international and domestic consumers, tour operators, travel agents, travel journalists and content creators. Another 45% is distributed back to communities through the grant program. The remaining 10% is used for administration of the Tourism Development division.

Total lodging tax collections for Fiscal Year 2019 reached $13.6 million, an increase of 9.46% over the previous year.

For more information on the ITC Grant program, click here. For a history of the grant awards, click here.  For a complete list of Idaho Travel Council members, click here.